Advertisers pay a website to guarantee them warm bodies to view their advertisements. Just like search engine can be paid so when you input a product or service, the paid advertisement always comes up at the top of the page and is sometimes highlighted. This is all well and good, but the problem herein is that the customer must be LOOKING for that particular item or service for paid advertising to work.
Introducing Paid To Click or PTC advertising. Here, an advertiser pays a website to advertise for them, usually 2¢ per hit or page view. The PTC website lures a potential customer or viewer into becoming a member by promising to pay them usually 1¢ per view and a referral for getting others to do the same.
It becomes the best of both worlds as th advertiser gets a warm body to view their ad and the clicker or viewer gets paid to view the ad. So where does all this money go and who gets it? Eventually, a customer will buy the service or product which in turn may pay a commission and it keeps the whole cycle going.
Show me the money!
The member/viewer(you) lets say gets 1 penny per click, so after viewing 100 ads, that person(you) now earned 1 dollar. If you have 10 other friends, neighbors, contacts doing the same as you and you referred them, you get a bonus or commission on their clicks too! Their friends, neighbors, and their friends and neighbors doing it becomes a powerful force.
If you look at it as a mathematical snowball effect you can see how you can POTENTIALLY make money. It all relies on continued participation by everyone and the constant referrals of others underneath the initial referrer.